Jennifer La Lola

Jennifer Lopez must have been taking lots of notes during her hiatus from her last album Brave because now unleashing her new single Fresh Out The Even and unleashing an alter ego Lola, on this new online promotional campaign.

We've seen two different aspects of this done before. First, when Asia Cruise was promoting her debut single Selfish she also started an online promotional campaign titled WhoIsAsiaCruise.Com and now Jennifer Lopez has launched WHOISLOLA.COM and even a Lola Myspace page.

And we all know where she's getting this alter ego from now don't we? Beyoncé of course! Everyone knows Sasha Fierce is Beyoncé's alter ego, but the question would have to be is this going to work and is every artist entitled to an alter ego?

Well, the song was produced by Pharrell Williams features Pitbull. Last month or so the two recently wrapped a video which Pitbull described as "an upscale Eyes Wide Shut... where my role is being taken advantage of by these beautiful women who are, like, massaging me." J Lo, too? "No!," he jumped. "You’re gonna get me in trouble with Marc!" Thoughts?